2014 Swedish winners, 'Way Champagne', by Jenny Nolvand and Anna-Stina Nilsson

Dispatches from Empack 2014, Stockholm

Not just pretty packaging: Aspiring designers back style with substance

By Rachel Arthur

Aspiring packaging designers are becoming increasingly savvy at backing style with substance, says cartonboard packaging company BillerudKorsnäs, as it celebrates the 10th anniversary of its Packaging Impact Design Award (PIDA).