China

The Chinese penchant for chocolate is growing. Pic: ©GettyImages/PrasertSripodok

Chocolate’s use in bakery is a booming business in China

By Gill Hyslop

Once perceived as an exotic delicacy – bought only as a luxury gift or an extravagant treat – the Chinese consumers’ taste for chocolate is growing and the ingredient is quickly cementing a niche for itself in bakery.

Several Cantonese mooncake manufacturers believe the Western market is ready for the introduction of mooncakes.

Bakery China 2017

China to familiarize Western market with ‘pinyin’ baked treats

By Gill Hyslop

China’s diverse bakery industry – encompassing bakers of traditional ‘pinyin’ (literally translated as ‘Chinese style cakes and snacks’) and producers of modern items like croissants and waffles – is growing at a rate that far exceeds most other segments.