China Bakery Exhibition on track for 2021 and poised for global expansion under new strategic cooperation

By Gill Hyslop contact

- Last updated on GMT

The 24th China Bakery Exhibition is scheduled to take place from 24-26 May in Guangzhou. Pic: GettyImages/eriyalim
The 24th China Bakery Exhibition is scheduled to take place from 24-26 May in Guangzhou. Pic: GettyImages/eriyalim

Related tags: China, All-China Bakery Asssociation, China Bakery Exhibition

The All-China Bakery Association (ACBA) has partnered with Shanghai Sinoexpo Informa Markets International Exhibition Co. (IM Sinoexpo) to form a joint venture to further expand the reach of one of the country’s largest trade shows on the bakery calendar.

Guangzhou Bohong International Exhibition Co will be responsible for hosting the annual event, which was founded in 1997. Since 2003, the show has been staged at the Canton Fair Complex in Guangzhou every May.

With exhibitors covering the entire supply chain of the bakery industry – from raw and auxiliary bakery materials, to machinery and packaging design and production, the business-focused trade show has become a noted date on the global bakery industry’s calendar, and especially among bakers in southern China and Southeast Asia.

The next event is scheduled to be held on 24-26 May 2021.

According to Wu Weiguan, honorary president of ACBA, with the authority of the association – which has been a trusted voice of the industry for 25 years – and the show management expertise of IM Sinoexpo, the 24th​ China Bakery Exhibition will open up a new chapter and cement a brighter future for China’s bakery industry on the global stage.

“The cooperation has contributed to the close connection from multiple dimensions, the green channel of the bakery industry in China and the world, the integration of the bakery industry and the catering industry, and the service upgrade of the traditional industries and new functional platforms,” ​said Weiguan.

“At the same time, it will also bring more international perspectives and more excellent industrial resources to the future development of China’s bakery industry, and create a world-class exhibition stage for the future development of the bakery industry.

“It is believed that with the organic development of more businesses on the two platforms, more possibilities will be created and that the integration and progress of the bakery industry in China and the world will be promoted through the continuous optimisation of industrial structure.”

Wang Mingliang, founder and director of IM Sinoexpo, added the addition of China Bakery Exhibition will consolidate its leading position in managing events in China’s expansive food sector. Among its portfolio are flagship shows such as Hotelex Shanghai (with an exhibition area of 300,000m2​) and FHC (Food and Hotel China).

“China Bakery Exhibition will be instrumental in IM Sinoexpo’s efforts to expand the ecological circle in the whole food industry,”​ said Mingliang.

“Looking into the future, our company not only can empower China Bakery Exhibition with the resources in the ecological circle, but also can expand CBE to other regions and make use of Informa Group’s rich global resources in the food & catering portfolios to help China’s bakery industry go global in an all-round way.”

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