China

The belVita line will try to push forward the nutritious biscuit market in China

Mondelēz to bring belVita to China

By Hal Conick

Mondelēz International will launch its belVita breakfast biscuits in China in hopes of grabbing a larger piece of the country’s biscuit market share.

China's shift in population and economy signals big opportunities for snack companies

China's snack market promise

By Annie-Rose Harrison-Dunn

The Chinese snack market is growing rapidly, says Canadean market research firm with cakes, pastries and sweet pies performing particularly well - but multinationals need to observe local customs.

KFC named China’s most powerful brand

China research

KFC named China’s most powerful brand

By RJ Whitehead

Fast food chain KFC tops the table in China as the most powerful international brand in the country, according to research compiled for the BBC.

‘Milk protein products offer safe haven for embattled Chinese’

Interview

‘Milk protein products offer safe haven for embattled Chinese’

By RJ Whitehead

Last month, Arla Foods Ingredients launched its new Nutrilac Natural Improvers range together in both Europe and China. The idea was to provide natural and functional proteins derived from milk to enhance the bakery process while still being able to list...

Breakfast remains a local affair in China, says Mintel

China’s breakfast table: A local affair

By Ankush Chibber & Kacey Culliney

Manufacturers targeting China’s breakfast market need to realize it is a local taste affair if they are to capture consumers, according to Mintel.

Ingredia Benexia China

DISPATCHES FROM VITAFOODS EUROPE 2012

Ingredia takes chia to natural-focused China

By Kacey Culliney from Geneva

China’s trend towards natural ingredients with health benefits should ensure the success of Ingredia’s chia product for bakery, the firm has said.