China

Several Cantonese mooncake manufacturers believe the Western market is ready for the introduction of mooncakes.

Bakery China 2017

China to familiarize Western market with ‘pinyin’ baked treats

By Gill Hyslop

China’s diverse bakery industry – encompassing bakers of traditional ‘pinyin’ (literally translated as ‘Chinese style cakes and snacks’) and producers of modern items like croissants and waffles – is growing at a rate that far exceeds most other segments.

The belVita line will try to push forward the nutritious biscuit market in China

Mondelēz to bring belVita to China

By Hal Conick

Mondelēz International will launch its belVita breakfast biscuits in China in hopes of grabbing a larger piece of the country’s biscuit market share.

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