China

Several Cantonese mooncake manufacturers believe the Western market is ready for the introduction of mooncakes.

Bakery China 2017

China to familiarize Western market with ‘pinyin’ baked treats

By Gill Hyslop

China’s diverse bakery industry – encompassing bakers of traditional ‘pinyin’ (literally translated as ‘Chinese style cakes and snacks’) and producers of modern items like croissants and waffles – is growing at a rate that far exceeds most other segments.