Breakfast Cereals

An advertising ban on HFSS foods could result in a £3bn loss for the food industry. Pics: GettyImages/Eskemar/Suradech 14/happy_lark

£500m at risk if promotion ban on HFSS bakery and snacks goes ahead

By Gill Hyslop

The predictive analytics provider told BakeryandSnacks the UK savoury snacks industry stands to lose £381.1m, while the bakery sector is at risk of losing £143.4m should the government’s injunction on advertising products labelled as high in fat, sugar...

Major cereal producers are ensuring they are providing all options to give consumers a reason to walk down the aisle. Pic: GettyImages/EvgeniiAnd

There’s still a place on the table for sugary breakfast cereals

By Gill Hyslop

Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers