In recent months, there has been a raft of announcements from brands that have shimmied up to big names to pump energy into their marketing ploys and attract the purchasing power of star-struck consumers.
The world’s largest baking company has reported strong performance in Q3 2020, driven by better-than-expected results from its Sweet Goods category, which offset the drag from impulse items like on-to-go foods due to the pandemic.
A district court in California has repudiated a proposed class action settlement by Bimbo Bakeries USA (BBU) to two California residents who alleged the bakery giant had misbranded several of its baked goods.
The Mexican bakery giant reported a 3.2% sales growth to 74,965m Mexican pesos ($3.9m) for Q3 2019, due to solid organic growth in all regions in which it operates and record levels of adjusted EBITDA.
BBU’s parent Grupo Bimbo was named one of the World’s Most Ethical Companies for the second time last year, and the addition of electric vehicles will further the bakery giant’s company-wide commitment.