Entemann's calls on Americans to spread a little kindness

By Gill Hyslop contact

- Last updated on GMT

A mini act of kindness goes a long way. Pic: Entemann's
A mini act of kindness goes a long way. Pic: Entemann's

Related tags: Entemann's, Bimbo bakeries usa, Grupo bimbo, STOMP Out Bullying

The Bimbo Bakeries USA brand has launched the Mini Acts of Kindness Sweepstakes to highlight the need for bullying prevention and support non-profit STOMP Out Bullying.

Running until October 9, 2020, Entenmann’s is encouraging fans to share how they are spreading kindness​for a chance to win weekly cash prizes, a year’s worth of Entenmann’s Minis and a grand prize of $10,000.

“At Entenmann’s, we believe any kind gesture, no matter how mini, deserves to be recognised,”​ said Catherine Danielowich, brand manager at Entenmann’s.

“This year, kindness is needed more than ever, and we want to celebrate the good deeds that are happening around the country every day and inspire our fans to spread the kindness within their own communities.”

For every act of kindness submitted, Entenmann's will donate $1 (up to $15,000) to STOMP Out Bullying, which promotes civility, inclusion and equality.

Sweepstake prizes

  • $10,000 Grand Prize for one winner
  • $500 prize for seven winners, each selected weekly
  • One year of free Entenmann's Minis for seven winners, each selected weekly
  • $100 prize for 70 winners, with 10 selected weekly

Created in 2005, the non-profit works to reduce and prevent bullying, cyberbullying and other digital abuse in schools and communities across the US, as well as to educate against homophobia, LGBTQ discrimination, racism and hatred.

“We are so excited to partner with Entenmann’s for this initiative where all acts of kindness, no matter how small, are recognised,”​ said Ross Ellis, CEO of STOMP Out Bullying.

“Through kindness, we can make the world a better place, and I can’t think of a better way to celebrate and spread that message than with the Entenmann's Mini Acts of Kindness campaign.”

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