BBU downsizes its signature breads to pump up the health benefits

By Gill Hyslop

- Last updated on GMT

BBU's Arnold, Brownberry and Oroweat Oatnut and 100% Whole Grains varieties are now available in a Small Slice line. Pic: BBU
BBU's Arnold, Brownberry and Oroweat Oatnut and 100% Whole Grains varieties are now available in a Small Slice line. Pic: BBU

Related tags Grupo bimbo Bimbo bakeries usa calories whole grains

Bimbo Bakeries USA (BBU) has downsized a new line of its Arnold, Brownberry and Oroweat Whole Grains breads for calorie-conscious consumers who can’t live without a slice, but don’t want to live with the regret.

The US business unit of the world’s biggest bakery manufacturer, Mexico’s Grupo Bimbo, has introduced the brands’ signature Oatnut and 100% Whole Wheat varieties in a new Small Slice line, which tip the scales at a perfectly snackable 70-80 calories per slice.

The motivation behind the trimmed down is the increased consumer focus on health and wellness, and the role that food has on it.

The next best thing to sliced bread?

“With consumers focusing on health and nutrition more than ever before, we saw an opportunity to bring a new offering that would meet our fans’ demand for the same taste and quality they love, but in a smaller size,”​ said Jessica Grane, marketing director of Premium Brands at BBU.

“We’re thrilled to introduce this smaller portion line that not only fulfils a market need, but utilises nutritious ingredients and supports consumers on their individual wellness journeys.”

As with all of BBU’s whole grains bread varieties, the Small Slice offerings are free from artificial preservatives, colours and flavours, and no high-fructose corn syrup.


The company is calling on its long-time partnership with two-time Emmy Award nominated actor John Stamos to launch the new line on national TV and digital platforms.

“I’m very aware of what I eat and how it impacts my overall health and wellness,”​ said Stamos.

“Knowing I need the right fuel to keep me going throughout my schedule, I don’t want to sacrifice nutrition for flavour.

“My family and I are loving the new Small Slice varieties. Both flavors allow us to enjoy each bite knowing that we’re getting the same great taste and ingredients from our favorite Oroweat breads, just in a smaller size – we always keep a loaf or two in our kitchen.”

The Whole Grains Small Slice line is rolling out in major retailers across the US for an RRP of $3.49. The Arnold, Brownberry and Oroweat brands are also available in sliced bread, buns, rolls and Sandwich Thins Rolls.

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