Start your engines: Entenmann’s invites you to ride with the Daytona 500 champion

By Gill Hyslop

- Last updated on GMT

Start your engines: Entenmann’s invites you to ride with the Daytona 500 champion

Related tags Entenmann's Bimbo bakeries usa Grupo bimbo doughnuts Daytona NASCAR sweepstakes

Just as ‘racing provides [drivers] with the fuel to get going’, Entenmann’s is giving race and doughnut fans the ‘boogity, boogity, boogity’ (green flag) to win an unforgettable ride with Ricky Stenhouse Jr.

Start your engines…

Entenmann’s - America's favourite crumb cake, doughnut and chocolate chip cookie maker owned by Bimbo Bakeries USA, the American arm of the world's largest bakery manufacturer Grupo Bimbo - is bumping up the stakes with a VIP experience that any petrolhead would trade their memorabilia for.

Boogity, boogity, boogity…

Race devotees and doughnut lovers alike are invited to enter Enternmann’s Ride with Ricky Sweepstakes - open until 27 August - for a chance to go the distance with Daytona 500 champion Ricky Stenhouse Jr.

‘Boogity, boogity, boogity, let’s go racing’

For 19 years, NASCAR legend-turned-broadcaster Darrell Waltrip started a race with the adrenalin-pumped phase in lieu of the less dramatic “…and the green flag is in the air.” ​He borrowed it from Grammy-winning country and pop singer-songwriter Ray Stevens’ The Streak (1974), which channels “an action news reporter …Oh, yes, they call him the Streak; Boogity, boogity; Fastest thing on two feet; Boogity, boogity…”

Cue the victory doughnut…

Entenman's doughnuts

Up for grabs is an exclusive experience for four to watch the #47 Entenmann’s race team in full swing with round-trip airfare, accommodations, grandstand tickets and an unforgettable ride with Ricky Stenhouse Jr. at one of three upcoming races:

  • Dallas/Fort Worth, Texas on 24 September
  • Homestead, Florida on 22 October
  • Martinsville, Virginia on 29 October

In addition to the Grand Prize, entrants also have 160 chances to win a $100 Kroger gift card - one for each lap the #47 Entenmann’s race team will be doing at the Coke Zero Sugar 400 in Daytona Beach on Saturday, 27 August 26 at 7:00pm EST.

Fans can also catch the action on their local NBC station.

Appealing to everyone’s sweet tooth

Entenmann’s Baker’s Delights may be mini in size, but they’re big on taste and the company is making sure that everyone gets to enjoy them.

The 125-year-old bakery manufacturer has partnered with NaviLens to assist visually impaired people to access important product information easily by scanning a code on all its Baker’s Delights packaging with the NaviLens App.

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