Convenience

Increased snacking reshapes marketing strategies

Increased snacking reshapes marketing strategies

By Elizabeth Crawford

Consumers’ shifting preference for snacks as meals are changing how retailers, restaurants and packaged food manufacturers market food, according to data from Packaged Facts and Dupont Nutrition & Health.

UK Department of Health's carb report to help bread: 'I think there has been too much carb-bashing and it will help industry counter that,' says Federation of Bakers director

Federation of Bakers: 2015 will be a fight back on carbs

By Kacey Culliney

The UK will publish an extensive report on the role of carbohydrates in the diet next year, presenting opportunities for bread makers to fight back against carb-bashing, says the Federation of Bakers (FOB).

The UK is 'unsurprisingly' chomping down snacks, driving sales growth 5% higher than the overall food and beverage sector

IRI F&B DATA: Part II on snacks

Snacks scatter UK top 20 F&B showing sturdy growth

By Kacey Culliney

Two major snack brands have made it into the UK’s top 20 best-selling food and beverage list with above-market growth, according to IRI data.

Kingsmill, Warburtons and Hovis made the top 20 with white bread products, but every brand saw sales drop between 10-15%

IRI F&B DATA: Part I on bread

White bread chomps into UK top 20 F&B but sales plummet

By Kacey Culliney

Three major white bread brands have made it into the UK’s top 20 best-selling food and beverage list, according to IRI data, but every single one has seen sales plummet.

Lance Snacks senior brand director: 'Radio is the perfect fit because it hits [consumers] at a time where they’re looking for something to snack on'

Lance Snacks bets big on radio

By Kacey Culliney

Snyder’s-Lance is using radio rather than TV for its latest Lance Snacks marketing campaign to target consumers effectively – while on the go, the senior brand director says.

Nielsen: Global snacks consumer data

Who is the global snacker?

By Kacey Culliney

Close to $400bn is spent annually on snacks worldwide, but who is the global snacker and what are the purchase motivators?

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey Culliney

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Mintel research manager Chris Brockman says there is plenty of room for growth in the thins category across Europe

Can ‘thins’ save a dwindling packaged bread sector?

By Kacey Culliney

‘Thins’ have taken off in the US and Canada with bread, bagel and even tortilla varieties offering less calories for the health-conscious consumer, and it’s an area that holds great promise for Europe, says Mintel.