Retail & Shopper Insights

The French consumer's attitude towards baked goods is rapidly shifting. Pic: GettyImages/stockfour

Guest article

Understanding the French consumer attitude towards baked goods

By Gill Hyslop

With the advent of everything from online shopping to trends like ‘good for me and ‘good for the Earth’, insights show the French consumer’s attitude to baked goods is rapidly changing. Andrew Crofts, senior research analyst at FMCG Gurus, delves deeper.

Donuts top the list when it comes to the UK consumer's indulgent baked treats. Pic: GettyImages/itakdalee

Guest article

Brits are becoming more discerning about baked goods

By Will Cowling

Although consumers want higher quality bakery products, they are still price sensitive and becoming more health conscious, which is swaying their purchasing decisions. Will Cowling, marketing manager of FMCG Gurus examines how this is having an impact...

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