Industry Voices

NABIM's new campaign shows Brits just how 'easy peasy' baking at home can be. Pic: GettyImages/jacoblund

NABIM wants Britain to fall in love with baking again

By Gill Hyslop

With the home baking category in decline in the UK, the National Association of British and Irish Millers (NABIM) has launched its Easy Peasy Baking Campaign to encourage consumers to get baking.

Pic: GettyImages/Deagreez

Pinpointing the challenges in answering today’s biggest trends

By Gill Hyslop

BakeryandSnacks spoke to several ingredients suppliers at Food Ingredients Europe (FiE) – held last month in Paris, France – to discover what they see as the biggest trends in the bakery and snacks sectors and the challenges these present.

General Mills' Cheerios is a highly trusted brand in America. Pic: General Mills

Cheerios rocks the Most Trusted Brands of 2020

By Gill Hyslop

Americans have becoming far less trusting in recent years, but when the going gets tough, the tough find solace in Cheerios,which again reinforces their importance on health and well-being.

The timely delivery of freshly baked goods is paramount. Pic Courier Express

Guest article

Overcoming the tight delivery demands for fresh baked goods and snacks

By Gill Hyslop

More diversified consumer demand, omni-channel shopping practices and the increased support for local products are creating a challenging environment for the UK’s bakeries, snack food producers and foodservice logistics providers. John Lee, MD of Courier...

Pics: GettyImages/treety/etiennevos

What will tomorrow’s bakery and snacks landscape look like?

By Gill Hyslop

Consumers are demanding more than just indulgence – they want a treat that’s healthy but still tasty; sustainable yet comes with an extended shelf life; is portable and size proportioned; is Instagrammable; and comes with a story or purpose.

Donuts top the list when it comes to the UK consumer's indulgent baked treats. Pic: GettyImages/itakdalee

Guest article

Brits are becoming more discerning about baked goods

By Will Cowling

Although consumers want higher quality bakery products, they are still price sensitive and becoming more health conscious, which is swaying their purchasing decisions. Will Cowling, marketing manager of FMCG Gurus examines how this is having an impact...