Industry voices

Bakery producers have a great opportunity to fortify their goods. Pic: GettyImages/Say-Cheese

Guest article

Concerns about health create opportunities for fortified bakery products

By Gill Hyslop

With fears of a second wave of the virus mounting, consumers are looking to make improvements to their diets to maximise their health and reduce vulnerability to illness, opening opportunities for bakery producer, writes Mike Hughes, head of Research...

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

Bakery and snacks manufacturers - both large and small - will benefit from digital transformation in 'the new normal'. Pic: VEC

Guest article

Embrace digital transformation to survive ‘the new normal’

By Gill Hyslop

Dr Andy Levers, executive director of the Virtual Engineering Centre at the University of Liverpool looks at what steps businesses should embrace to ‘Return, Restart and Repurpose’ after the coronavirus crisis.

BEMA hosts virtual fundraiser to empower African women bakers

BEMA hosts virtual fundraiser to empower African women bakers

By Gill Hyslop

BEMA – Bakery Equipment Manufacturers Allied – is hosting an online event to raise money and awareness for The Women’s Bakery, which works to empower women, who produce nutritious bread for East African communities.

GMOs 101: FDA launches GMO consumer education initiative

NEWS IN BRIEF

GMOs 101: FDA launches GMO consumer education initiative

By Mary Ellen Shoup

The FDA, USDA and EPA have launched ‘Feed Your Mind’, a new Agricultural Biotechnology Education and Outreach Initiative that aims to increase consumer awareness and understanding of genetically engineered foods (GMOs).

‘Snack delivery’ searches have increased by 83%, mirroring the increased needs of those working from home and in isolation. Pics: GettyImages/choochart choochaikupt/Polyudova_Yulia

Guest article

Gauging the online ‘snacking’ search trends during coronavirus

By Gill Hyslop

Under ‘normal’ conditions, consumer habits shift at a rapid pace, but factor in a global pandemic and things change really quickly. Keeping on top of these changes is a challenging conundrum for brands to solve. Rhys Owen-Johnson, a marketer at Salience,...

Pic: Messe Düsseldorf/Constanze Tillmann

interpack 2020

Industry leaders hail interpack’s postponement to 2021

By Gill Hyslop

Messe Düsseldorf has rescheduled the interpack international trade fair for February 25-March 3, 2021, following the recommendation of the crisis management team of the German Federal Government to mitigate the risk of further spreading coronavirus.

Summer Fancy Food Show 2020 canceled due to coronavirus

Summer Fancy Food Show 2020 canceled due to coronavirus

By Elaine Watson

The Specialty Food Association’s (SFA's) Summer Fancy Food Show, scheduled for June 28-30 at the Jacob Javits Center in New York (which has recently been turned into a makeshift hospital), is the latest major food show to be canceled due to the coronavirus...

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