American bakery industry's voice just got ‘louder’

By Gill Hyslop

- Last updated on GMT

Pic: ABA
Pic: ABA

Related tags American bakers association Website

The American Bakery Association (ABA) has unveiled a new website and streamlined its branding to highlight the importance of the sector for a healthy economy and a healthy consumer.

The Washington, D.C.-based bakery-specific association has been the voice of the baking industry since 1897. It has now upgraded its website​ to offer a better user experience, enhance engagement and tell the inside story.

“The new shows our Members and the baking sector as both fun and functional, industrial and creative,”​ said Katie Juhl, ABA’s director of Marketing and Communications.

“During the past few months, many discovered what we knew all along: baking is cool. This site will help ensure everyone else hears that message.

“The voice of the baking industry just got louder.”

Building on ABA’s Strategic Plan to promote and grow the baking industry, the site offers a modern digital experience that represents the innovative spirit of ABA members. It has also been restructured to more efficiently communicate important industry info and increase member engagement in ABA programmes.

“ABA drives the conversation, not only our members, but for the entire industry,”​ added Robb MacKie, president and CEO of ABA.

“The new site is part of an overall communications strategy to further elevate our sector to a variety of audiences.

“With this launch, ABA is in an even better position to meet our members’ needs and amplify their priorities so they can continue feeding the world a safe, steady supply of baked goods.” 

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