PepsiCo

Frito-Lay has filed an international and US patent on process method and design relating to its deep-ridged potato chips; the first launch was Ruffles in 2012

Frito-Lay to drive deep-ridged success wider in 2014/15

By Kacey Culliney

Frito-Lay will roll out deep-ridged potato chips in more than 10 countries this year, and has plans to expand the snack concept even further in 2015 as its international patent on the design pends.

Packaging design inspiration gallery: SUSTAINABILITY

Packaging design inspiration gallery: SUSTAINABILITY

By Jenni Spinner

Earth Day is an annual global celebration highlighting the importance of sustainability, recycling, water conservation, and other ways to save the planet. Here are some examples of food packaging that pitches in on the eco effort with compostable materials,...

Joining forces will not only boost transparency but also stimulate sales growth and profitability for the category, Frito-Lay's marketing head says

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part III

Frito-Lay: Eyes are on snacks, so transparency and cooperation are critical

By Kacey Culliney

Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing officer.

Consumers are more empowered today and it's because of that, we're shifting into their world of demand, says Frito-Lay marketing head

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

By Kacey Culliney

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.

'We're going into a world of one-on-one marketing… Welcome to the new world of retail,' says Frito-Lay's chief marketing officer

Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I

Frito-Lay: ‘These days of mass marketing are limited…’

By Kacey Culliney

Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing officer.

'Rumble in the snack soda jungle': Peltz v. PepsiCo

'Rumble in the snack soda jungle': Peltz v. PepsiCo

By Ben BOUCKLEY

As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we examine the arguments for and against any split.

Leicestershire Fire & Rescue Service dealt with the blaze

Walkers Crisps plant production restored after fire

By Rod Addy

PepsiCo’s Walkers Crisps factory at Leycroft Road, Beaumont Leys, Leicestershire, has returned to normal production levels following a blaze that took 60 firefighters to bring under control.

PepsiCo announces third quarter results

PepsiCo powers through with collective portfolio

By Annie-Rose Harrison-Dunn

PepsiCo's third quarter (Q3) results reveal good year-to-year growth within snack division Frito-Lay, despite the continuing challenge of a trade landscape divided between volatile emerging economies and sluggish developed markets.

The new CEO will oversea growth strategies for the Asia, Middle East and Africa region

PepsiCo eyes expansion with new AMEA CEO

PepsiCo has appointed a new chief executive officer for the Asia, Middle East and Africa (AMEA) region as it aims to bolster penetration in the region.

Lay's would be no. 5 most chosen FMCG brand if Walkers, Sabritas, Margarita and Elma Chips were included

Lay’s is no. 9 most chosen global FMCG brand

By Kacey Culliney

Frito-Lay’s flagship brand Lay’s has a global penetration of 26% and is the ninth most chosen fast-moving-consumer-goods (FMCG) brand in the world, according to Kantar World Panel.

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