General Mills is reintroducing its artificially colored and flavored cereal after consumers complained its natural version did not make the grade – a daring move as the trend towards clean, natural foods gains momentum worldwide. Aligned with this though,...
Kenyan food processing company Proctor & Allan East Africa has finalised the Sh2bn ($19m) refurbishment of its factory in Limuru, with an eye of capturing a bigger slice of the Kenyan ready-to-eat cereals market.
Kellogg’s is planning to cut 223 jobs in at the ready-to-eat cereal (RTEC) plant on Porter Street in Battle Creek, US, in 2018, in a move to streamline and decrease the total cost-per-pound costs, which will improve margins.
A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day. According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.
Traditional brick-and-mortar stores still have an opportunity to compete with Amazon in an era when online shopping is becoming increasingly popular among consumers, according to e-commerce consultant Mark Walker.
The US food giant, Kellogg, has announced it will shift its entire snack business in North America from direct store delivery (DSD) to warehouse distribution systems to meet consumers’ evolving shopping behaviors.
The Kellogg Company has announced it will pull advertisements from far-right news publication, Breitbart, whose executive chairman is US president-elect Donald Trump's appointed chief strategist, Steve Bannon.
If a high percentage of the calories in your product are from added sugar, and you are stating or implying that it’s healthy and nutritious, are you at risk of a false advertising lawsuit? A flurry of lawsuits recently filed vs Kellogg, General Mills...