News in brief
Kellogg to open cereal café in New York City
The company said the location, five times the size of its former one, would be “more than just a place to eat.”
“It will be a destination for foodies and for people to chill, create and explore the possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day,” Kellogg said.
Some of the café features include an open-concept kitchen where customers can witness how cereal items are made, as well as a revamped food menu created partly by US television personality Lauren Conrad.
"We're excited people can experience cereal in new ways all the time at our permanent location, versus other pop-ups which we've seen can quickly come and go,” said Kellogg’s marketing director Aleta Chase.
Kellogg is also offering preview opportunities to the media during the two days in advance of the opening.