New in brief

Kellogg launches Special K probiotics cereal targeted at women

By Douglas Yu contact

- Last updated on GMT

Kellogg said it's new cereal is the only leading brand to contain live and active probiotic cultures. Pic: Kellogg
Kellogg said it's new cereal is the only leading brand to contain live and active probiotic cultures. Pic: Kellogg

Related tags: Digestion

Kellogg has introduced a Special K Nourish Berries and Peaches with probiotics to the US market.

The cereal is blended with blueberries, raspberries, peaches, yogurt pieces and peach-flavored flakes, in addition to 12 g of whole grains in each box.

The company said it is the “only cereal from a leading brand to contain live and active probiotic cultures, making it easy for women to be proactive about their health and start their day with a choice they can feel good about.”

According to Mintel's digestive health US study, 83% of adults reported some kind of gastrointestinal problem.

“Probiotics are live bacteria that add to the beneficial bacteria normally present in the gastrointestinal tract, and more than a third of women (34%) agree they are essential for a healthy digestive system,”​ said Christie Crouch, director of marketing for Special K.

However, “it can be tough [for consumers] to sort through all the options out there,”​ she added. The new product “provides these good bacteria without the need for refrigeration, making it a convenient choice for busy women.”

Related news

Related products

show more

Learn the secret to making clean label baked goods

Learn the secret to making clean label baked goods

Dawn Foods Ltd. | 08-Oct-2018 | Technical / White Paper

While clean label baked goods are in high demand, there are challenges in creating consistent, high-quality baked goods that taste and perform like traditional...

Heat and light stable, award-winning natural colours

Heat and light stable, award-winning natural colours

Kancor Ingredients Limited | 04-Oct-2018 | Technical / White Paper

Consuming food involves more than just taste. It is a full sensorial experience. The visual appearance is one of the most powerful ways to capture a consumer’s...

Related suppliers

Follow us

Products

View more