The seasonal potato chips range was created for people who cannot make it home for Thanksgiving, and for those who “just want a snack while watching the game,” said Kellogg.
Each Pringles Thanksgiving Dinner contains a tray of eight flavors that cover “every course of the real meal—from the main event, to sides and even dessert,” Kellogg added. It includes turkey, mashed potatoes, stuffing, cranberry sauce, creamed corn, green bean casserole, mac & cheese, and pumpkin pie.
Kurt Simon, senior director of marketing for Pringles, said, “Pringles are known for bold flavors and endless flavor stacking possibilities, so this holiday season we wanted to introduce snack-lovers to a new way to enjoy Thanksgiving favorites.”
According to Kellogg’s recent Q3 earnings results, Pringles recorded net sales growth across the globe during the period. CEO of Kellogg, John Bryant, said, “[Pringles] is Kellogg’s biggest brand globally, with ‘excellent prospects to sustain growth… it had been growing consistently in the mid-single digits ever since we acquired it in late 2012.”
However, the Pringles brand experienced a setback earlier this year due to “prolonged customer negotiations regarding the price increase on reformulated products” that kept Kellogg out of its normal promotional activities in Europe, he added.
Pringles is expected to see continued growth in Q4 2017 and 2018 with resumed promotional activity, Kellogg said.