Cartwright & Butler's take on Bakewell Tart
The century old English brand has added Cherry & Almond to its much loved biscuit range.
Inspired by the iconic Bakewell Tart, the biscuits have been developed to fill a growing consumer demand for classic flavours. A recent inhouse survey found 70% of customers identified Cherry & Almond as their preferred flavor profile in biscuits. Wider industry insights report that nostalgic, classic flavours are growing in demand with consumers seeking traditional and familiar flavours.
Six months in the making, the new flavor is a carefully curated mix of crumbly biscuit, glace cherry pieces, ground almonds and almond extract, with no artificial flavourings added. It joins a range of over 15 biscuit varieties packed in the brand’s iconic pastel tins, including Stem Ginger, Pistachio and Strawberry & White Chocolate.
“We’re proud to offer our customers the highest quality products, in flavors and formats that they love,” said marketing director Martin Burke.
“That’s why we’re extremely excited to be launching our new Cherry & Almond Biscuit range, which were chosen as a favorite by the customers themselves. Our products are made to be bring people together and we’re confident this new product will do just that. This launch is part of Cartwright & Butler’s wider plans to grow our international and national sales channels.”
Available at leading UK stockists, including John Lewis, Ocado, Selfridges, Harrods, Dufry and WH Smith (airside), as well as online for an RRP of £12.00 for a 200g tin.