Cheez-It x women's basketball
The Indiana Fever women’s basketball team is about to get a cheez-lift with a first-ever sponsorship from the Kellanova-owned brand.
Cheez-It constantly hears from sports fans that they can't be without their favorite crackers at game time, so it’s only fitting the brand is bringing flavor to women’s professional basketball and every Fever game with a multi-year sponsorship infusing cheezy spirit into crunch time moments.
Fans will see the partnership come to life with the players rocking the iconic Cheez-It logo on practice jerseys, the arena lighting up with neon orange and red LED signage takeovers and even some cheezy game time fun. It is also introducing the Cheez-It Threez-It Challenge to give fans a chance to win nab swag if the Indiana Fever score an absurd amount of three-pointers during any home game.
“We know our Cheez-It obsessed fans go to great lengths for their favorite crackers, and sports superfans match that same obsession level when it comes to their favorite teams,” said Cara Tragseiler, senior brand director.
“With our roots in college football where fanfare knows no bounds, we strategically set our sights on basketball to double down on the sports-and-snacking occasion and – most importantly – celebrate these absurdly talented athletes. We are proud to join the Fever fandom as the team's first official snack partner.”
The partnership tipped off at the first home game of the season on May 16 and will run all season long.
