TruFood Manufacturing and Bar Bakers combine
The US co-manufacturer has completed its amalgamation with the nutritional snack maker.
TruFood’s CEO Michael Buick will oversee the enlarged company, while Bar Bakers founder and CEO Harold Rothman will join the group’s board of directors.
“The coming together of TruFood and Bar Bakers marks a significant milestone as it strengthens our position in the nutritional snacks market,” said Buick.
California-based Bar Bakers manufactures cold-form baked bars, as well as cookies and wafers. The company employs more than 1,000 workers across four manufacturing sites and two warehouses in California.
Added Buick, “As a result, we have expanded our capabilities and portfolio of products and strategically extended our manufacturing footprint to the west coast.
“The combined company’s expertise and resources will enable us to better serve our customers and to accelerate our growth opportunities. I am thrilled to welcome Bar Bakers to our family. Their track record of customer partnership and operational excellence align perfectly with our values and vision.”
Said Rothman, “We look forward to coming together with the TruFood team and are confident that, together, the combined company will be best positioned to address the evolving needs of our customers and drive continued success for them, for our employees, partners and all our stakeholders.”
Founded in 1985, Pittsburgh-based TruFood is a contract manufacturer of branded and private label snack bars, chocolate moulded products and baked goods for packaged goods companies and retailers. Acquired by New York-based AUA Private Equity in 2019, it was then sold on to Mabadala Investment Company, under its Mabadala Capital fund, for an undisclosed sum in 2022.
“We see significant value in bringing together TruFood and Bar Bakers to create a single company that has the capabilities and expertise to lead this industry in the years ahead,” said Adnana Azam, executive director of Mubadala Capital.
