Rubicon adds gluten-free to its lineup of inclusive baked goods

Mission-driven Rubicon Bakers has sashayed onto the gluten-free scene with the bolt-on of local peer Lucky Spoon Bakery.

Founded in 1993, Richmond, California-based Rubicon – a portfolio company of Trive Capital – empowers people who need a second chance. Many of its employees have experienced significant barriers to employment, including housing insecurity, incarceration, substance use disorders and other systemic challenges. We provide employment so they can change their lives. The B Corp uses its operation as a force for good and is always finding ways to bake a better world.

Such as the acquisition of Lucky Spoon, which will add gluten-free to Rubicon’s current baked-from-scratch portfolio of clean label, nut-free and vegan treats.

“We are excited to enter the gluten-free category and build on our expertise in meeting specific dietary needs with delicious, fresh baked goods,” said Rubicon CEO Sebastian Siethoff.

“This is a valued addition to our portfolio and we are thrilled to welcome Lucky Spoon and the incredible team who have built this successful brand.”

For it’s part, Salt Lake-based Lucky Spoon has been a B Corp business since 2012, also providing employment for people facing social barriers. The Salt Lake-based baker specializes in gluten-free goods, which it sells into the US grocery channel through majors like Kroger, Albertsons and Whole Foods Market.

“I founded Lucky Spoon to change the way people think about gluten-free food,” said Lucky Spoo founder Pam Schulte, who will join the Rubicon leadership team.

“Rubicon Bakers is the perfect partner to grow that promise, and I’m so excited to join Rubicon’s family of brands.”

Financial details of the deal were not disclosed and comes three years after Rubicon acquired Just Desserts, a Fairfield, California-based maker of desserts and sweet goods.