KP Snacks partners with The Hundred
To celebrate its win as The Hundred’s Official Team Partner for the fourth year, KP is giving fans the chance to win cash and cricket swag.
Running until mid-August, the promotion is giving shoppers the chance to win a grand prize of £10,000 or one of 100 daily £100 cash prizes, along with eight New Balance cricket sets and two £65 vouchers for The Hundred shop.
Specially themed packs are rolling out in UK retail and KP’s leading brands – including Popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips – will be featured on both the men’s and women’s team shirts.
“As we mark a fourth year in our partnership with The Hundred, we are excited to be both launching a new on-pack promotion with our biggest ever prize pool and continuing our Everyone In initiative,” said marketing director Kevin McNair.
“Protecting the wellbeing of current and future generations by encouraging healthier lifestyles is a fundamental element of our People & Planet responsible business program. With giveaways of cricket equipment planned alongside the continued installation of community pitches, we are proud to be improving access to sports for our communities.”
Last year, The Hundred broke previous attendance records, with 580,000 tickets sold and more than 266,000 TV viewers tuning in to watch each match.