In anticipation of Marvel Studios’ release on 5 May, several of Big G’s mascots and products are getting a makeover inspired by the beloved band of Guardian misfits.
“Marvel Studios' ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters – some could say this collaboration was written in the stars,” said Adriana Hernández-Fernández, associate manager, Morning Foods Cultural Portfolio Events for General Mills.
“We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.”
For a limited time, General Mills’ cereal mascots – like Lucky the Leprechaun and Trix Rabbit – will take a cue from the film with matching Guardian attire. Boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, Reese’s Puffs, Trix and Cookie Crisp will feature the new design.
GM is also launching limited edition cereal kits, featuring all six of the cereal boxes and a Guardians of the Galaxy Vol. 3 six-pin set. The Walmart online-exclusive kits are available for an RRP of $59.98.
Groot – everyone’s favourite tree-like alien – is getting his own specially themed snack, Groot-Gurt, in Berry, Cotton Candy, Mixed Berry, Strawberry and Strawberry Banana flavours.
Snack time has never been more epic with the release of “Guardians of the Galaxy Vol. 3” themed cereal bars. Flavours with specially designed packaging include Cinnamon Toast Crunch and Lucky Charms.
This marks GM’s latest collaboration with Marvel and Marvel Studios since the launch of the limited edition Cinnamon Toast Crunch Spider-Man boxes in 2022 and Loki Charms in 2021.
In Guardians of the Galaxy Vol. 3, the band of misfits are settling into life on Knowhere. But it isn’t long before their lives are upended by the echoes of Rocket’s turbulent past.
Peter Quill, still reeling from the loss of Gamora, must rally his team around him on a dangerous mission to save Rocket’s life – a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them.
The film stars Chris Pratt, Zoe Saldana, Dave Bautista, Karen Gillan, Pom Klementieff, featuring Vin Diesel as Groot and Bradley Cooper as Rocket, Sean Gunn, Chukwudi Iwuji, Will Poulter and Maria Bakalova.