The supplier of flapjacks, cookies and muffins to the UK retail industry has developed a new flapjack range that meets all the UK’s HFSS (high in fat, salt and sugar) guidelines, including all the ‘till point’ location benefits that brings.
Sadly, many indulgent products have been affected by this legislation, in terms of their in-store location and marketing communications.
Food Connections has embraced the regulations with a flapjack range that contains lower levels of fat, saturated fat and sugar. The slow release, oat flapjacks are handmade from scratch and come in six variants: Chocolate Chip; Strawberry Jam; Sultana & Cherry; Bakewell: Chocolate Caramel; and Oaty. Each one formulated to ensure max flavour and mouthfeel, while delivering a guilt-free experience.
“Embracing HFSS legislation with our flapjack range will undoubtedly help the brand, and our retail partners in terms of locations where they can display the product,” said Gary Mason, commercial director, Food Connections.
“We’re sure it will enhance the relationship with our current customers, but also give non-users of the product, an incentive to try out our delicious flapjacks. There’s certainly something in this flapjack range from which everyone can benefit.”
The 80g flapjack bars are rolling out in major retailers across the UK.