Native Snacks Pr*wn Crackers
The UK snack brand has secured a partnership with Japanese fusion food chain YO!, adding its plant-based Pr*wn Crackers onto the YO! menu nationwide.
This is Native’s first restaurant partner and the first time YO! has featured prawn crackers on the menu, showing a great support of the plant-based movement.
Native’s Original Pr*wn Crackers will be available in all 51 restaurants across the UK and will be served with YO!’s Korean Sweet Chilli Sauce, both as part of the menu and conveyor belt offering (RRP £3.50).
The heart of Native’s mission is sustainability – which means saving prawns. Having done extensive research, the Native team were shocked to learn that farmed prawns – typically produced in areas of reclaimed land from mangroves – produce more CO2 emissions than beef per kg (beef's land-use carbon footprint is 1440kg CO2e for every kilogramme, compared with 1603kg CO2e for every kilogramme of shrimp/prawns produced on lands formerly occupied by mangroves)
And with farmed shrimp accounting for 55% of the shrimp produced globally, that’s a lot of emissions.
Conversely, Native has calculated that a 30g serving of its Pr*wn Crackers will save two prawns (the average prawn used in crackers weighs 4.6g; traditional prawn crackers typically use 23% prawn per 60g portion).
“We couldn’t be more excited to be partnering with YO! to offer the first Pr*wn Crackers on their menu that not only deliver the delicious experience consumers expect from this iconic chain, but also provide the added benefits of plant-based,” said Charlie Bowker, Native’s cofounder.
“We are thrilled that YO! are supporting us to make our products even more accessible.”
Added Victoria Mathers, head of marketing at YO!, “Delivering an innovative and unique plant-based offering is key for us at YO!,” said Victoria Mathers, head of marketing at YO!.
“As soon as we tried Native Pr*wn Crackers, we knew straight away they would be a great addition to our offering but importantly also appeal to non vegan and vegetarian customers.”