Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
Slider Sunday – conceptualised by the Los Angeles-headquartered family-owned bakery manufacturer – is a weekly gathering of friends and family to share the popular mini hamburgers; but this year, the brand is dialling it up with the Slider Sunday Million...
