Tradition reimagined
UK foodservice supplier Brakes has launched a range to help operators capitalise on the trajectory trend that will no doubt be in evidence at Valentine celebrations.
Brake’s vegan versions of two UK favourites were developed after research showed that, while consumers increasingly want vegan products, they also want familiar, nostalgic comfort treats.
The British-made classic hot pudding desserts – a Syrup Sponge Pudding, Raspberry Jam Pudding and Sticky Toffee Pudding – are also pre-cut rather than presented in individual mould, to achieve a more rustic, homemade appearance.
“We’ve developed a fantastic range of puddings, which taste out of this world,” said Matt Lake, Brakes’ senior product development manager & innovation lead.
“While we recognise the huge, and increasing, importance of the vegan sector, first and foremost our products must be at least as good as traditional alternatives. These puddings do not disappoint.
“The growth in vegan products has been exponential and it shows no signs of stopping. It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible and having a range that exceeds expectations of vegans and non-vegans alike is an important part of that.
“We know that 15% of vegans struggle when eating out and one in five miss non-vegan foods. So, this range is perfect addition to the menu, offering desserts that generations of people have loved and now everyone, including vegans, can continue to enjoy!”
Brakes has also launched a free webinar to make it easy to access inspirational recipe ideas, part of its Virtual Winter Food Festival.