Crave is ‘sticking two fingers’ against the bland and boring world of free from and vegan with two new maize snacks.
Bold, unapologetic and all about taste, the better-for-you snack brand has launched Pickled Onion Monster Feet and Smokey Flavoured Streakers to show that free from and vegan products can taste just as good if not better than their mainstream equivalents. The new products will join the brand’s award-winning Kitchen Sink and Rocky Road bars.
“We wanted to develop a range of snacks that revolutionise the free from range, instead of bland and boring we set out to create some snacks which are tongue-in-cheek, fun and full of flavour,” said Rob Brice, former chef and developer of Crave.
“Our mission was to create snacks that are normal, for too long those with allergies, intolerances or following a vegan diet have had to miss out, hunt for bland alternatives or frankly products that taste a bit shit. But now there’s no more FOMO [fear of missing out], everyone can get the products they Crave.”
The vegan snacks are also gluten-, lactose- and milk-free, available on the company’s website for an RRP of £1.80 for an 80g pack.