Brain + body nutrition startup IQBAR has expanded into a new category with the launch of IQMIX, a first-of-its-kind hydration stick pack that blends hydration and brain function with 0g sugar and just 1g total carbs.
While most leading hydration offerings centre on electrolytes – like sodium and potassium – IQBAR claims its latest innovation is the only hydration solution that layers on brain-functional compounds with the Lion’s Mane adaptogen and Magtein, which has been clinically shown to enhance cognitive performance and mood.
Like IQBAR’s protein bars, IQMIX is keto, vegan, and free of GMOs, gluten, dairy and soy.
Available in four variants – Lemon Lime, Blood Orange, Blueberry Pomegranate and Peach Mango – the bars have been touted as the latest thing to pay attention to.
Available from hundreds of retailers across the US, as well as online at various price points.