The same biscuit major is bringing back a limited edition flavour following popular demand. McVitie’s Jaffa Cakes Lemon & Lime was first released in 2018 for a limited season, but is now back permanently to bring some life to the party.
The popular flavour features the iconic crackly dark chocolate and springy sponge layers, filled with a tongue-tingling citrus centre.
“McVitie’s Jaffa Cakes Lemon & Lime Flavour was a hit when first launched as a limited-edition flavour in 2018,” said Sarah Babb, marketing manager for McVitie’s Jaffa Cakes at pladis UK&I.
“Since then, we’ve been inundated with requests from ‘Jaffanatics’ to bring back this much-loved flavour. So we’re really excited to announce its return … it’s the perfect way to brighten up your day.”
McVitie’s Jaffa Cakes Lemon & Lime Flavour is rolling out in recyclable sharing boxes of 10 cakes in UK supermarkets and select retailers from January for an RRP of £1.20 per pack.