It may be cold outside but things are getting hot in the snack aisle with the new addition to the Flamin’ Hot family from Frito-Lay.
Doritos Flamin’ Hot Cool Ranch Flavoured Tortilla Chips presents the perfect dichotomy of spicing it up while cooling it down with a trendy tang.
From the original Cheetos Crunchy Flamin’ Hot to this latest innovation, the Flamin’ Hot lineup has certain cranked up the heat over the years. Fans have even taken the addictive sting a step further, embracing it as an attitude rather than just a flavour. Doritos believes there’s boldness in everyone and love to champion those who live life fully engaged by stepping outside of their comfort zone and pushing the limits.
“Doritos is no stranger to bold – whether it’s bold flavour, bold experiences or our bold fans that embody the Flamin’ Hot attitude,” said Caio Correa, senior director of marketing, Frito-Lay North America.
“With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavour that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly Another Level.”
Doritos Flamin’ Hot Cool Ranch is being rolled out on store shelves at retailers across the US for an RRP of $4.79 for the 9.25oz bags and $2.19 for the 2.75oz bags for $2.19.