Hippeas capitalises D2C demand with new online store

By Gill Hyslop contact

- Last updated on GMT

Americans can now get their Hippeas snacks online. Pic: Hippeas
Americans can now get their Hippeas snacks online. Pic: Hippeas

Related tags: HIPPEAS, plant-based, ecommerce, D2C, chickpeas

The direct-to-consumer (D2C) platform will take advantage of the trend for purchasing snacks online, initially driven by the imposed lockdown on consumers, but expected to outlast the pandemic.

The e-commerce site is launching with Hippeas Organic Chickpea Snacks, including Vegan White Cheddar, Nacho Vibes, Bohemian Barbecue, Sriracha Sunshine and Himalayan Happiness. This will shortly be followed by Hippeas’ newest addition, Tortilla Chips, in three flavors – both lines available for delivery to consumers in the US, excluding Alaska and Hawaii.

Hippeas’ plant-based snacks are sold 50,000 retail locations across the US, including Starbucks, Whole Foods, Target, Walmart, CVS, Publix, Stop & Shop, Kroger, Albertsons, Safeway, Thrive Market and onAmazon.

“We’ve seen some major changes to the landscape of retail this year, with many consumers turning to online shopping for their snack essentials, further highlighting the convenience and simplicity that comes with a DTC platform,”​ said Lindsey Valliere, VP of Marketing.

“It became clear that now is the perfect time to launch our direct-to-consumer platform, while continuing to work in partnership with our retailers.”

Hippeas is also calling all snackers to #GivePeasAChance while doing good in the world. Chickpea plants release nitrogen back into the earth, so they’re naturally good for the planet. The brand also supports Feeding America by donating food and aiding in disaster relief efforts to food banks across the country.

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