Eurostar adds gluten-free flour to its clean label lineup

By Kristine Sherred contact

- Last updated on GMT

Eurostar developed its gluten-free flour to handle like standard flour. Pic: ©GettyImages/dturphoto
Eurostar developed its gluten-free flour to handle like standard flour. Pic: ©GettyImages/dturphoto

Related tags: Gluten-free baked goods, Gluten-free breads, Flour, Baking

Eurostar Commodities has launched its first gluten-free flour, intended to be versatile enough for a variety of baked goods, including cakes, specialty breads and pizza dough.

A blend of vegetables and seeds makes this gluten-free flour higher in fiber than others in the category, the UK-based company said. It is also low in fat and suitable for customers following gluten-free, celiac, vegan, halal and kosher diets.

The technical development team tested the flour intensively to ensure it could ‘handle like a traditional flour.’ Milled through a traditional Italian technique, the flour offers what Eurostar called ‘an optimum grind.’

Consumer demand spawned this product, but commercial varieties lack versatility, said Philip Bull, ingredients expert at Eurostar.

“We wanted to create a product that has excellent extensibility that is consistently reliable and ultimately tastes incredible – certainly as good as, if not better than similar products which contain gluten,”​ he said.

Eurostar also sells several pulse and ancient-grain flours made from base ingredients such as chia seeds, chickpeas, sorghum and cassava.

Gluten-free market stats

According to Zion Market Research, the gluten-free product market was valued at $4.7bn in 2017.

By 2024, it could surpass $7bn.

North American sales will increase considerably during this time, as consumer preference for ancient grains continues to grow.

Emerging markets like China and Latin America will also see the gluten-free industry expand due to rising per capita income and tourism, respectively.

Related topics: Ingredients, Gluten-free & Allergens

Related news

Show more

Related products

show more

GemPro Wheat Proteins

GemPro Wheat Proteins

Manildra Group USA | 13-May-2020 | Product Brochure

Wheat proteins provide more than just strength. If you are looking to boost protein, improve rheology, or enhance texture, it all begins with wheat proteins....

The rising challenge of clean label baking

The rising challenge of clean label baking

DuPont Nutrition & Biosciences | Recorded the 12-Mar-2020 | Webinar

Addressing consumer trends versus product quality and process efficiency
Clean label bread represents a growing opportunity within Europe. 'Natural'...

Developing with Plant Protein for Success

Developing with Plant Protein for Success

Almond Board of California | Recorded the 19-Feb-2020 | Webinar

Join the Almond Board of California (ABC) to discover the positive attributes almonds bring to plant-based products and learn more about protein-rich ingredient...

Related suppliers

Follow us

Products

View more

Webinars