News & Analysis on the Bakery and Snacks Industries
ISM & ProSweets 2016 Preview
By Jenny Eagle
- Last updated on
Crown Aerosols and Specialty Packaging Europe, part of Crown Holdings, will be demonstrating some of the company’s latest technologies for confectionery products including: LED lighting to packaging, giving a striking look to seasonal, limited edition and premium biscuits and confectionery products, to stand out on store shelves.
Also, GiftTag technology, which allows a video message to be embedded onto packaging using a QR code, to view personalized greetings on a mobile device.
It will also showcase it newly extended Seated End range which includes both a rectangular and a round shaped tin. The technology makes the curled seam at the base of a decorative tin invisible when placed on a flat surface, resulting in a more robust container with pure lines.
“All brands are unique so, to convey their individual identities, they need original, one-of-a-kind packaging that grab shoppers’ attention and convey the quality of the product within, before consumers have had a chance to taste it,” said Veronique Curulla, European marketing director, Crown Aerosols and Specialty Packaging Europe.
“We can provide customers with a fully-customized product to meet their quality standards and support them in optimizing production line efficiency, giving them peace of mind when introducing a new packaging format.”