United Biscuits injects flavor into Crinklys

By Kacey Culliney contact

- Last updated on GMT

United Biscuits will also introduce a bacon variety to the Crinklys line
United Biscuits will also introduce a bacon variety to the Crinklys line

Related tags: Cooking, Flavor, Food

United Biscuits has reformulated its Jacob’s Crinklys snacks to enhance taste.

The UK snack major has enriched the cheese and onion and salt and vinegar flavors and also added a bacon variant that will replace sweet BBQ in variety packs.

“Crinklys have always boasted a strong flavor thanks to their crinkled crunchy baked texture, so getting the new recipe right was crucial. In taste tests, three quarters of respondents preferred our new seasonings,”​ said Ted Linehan, director of savory brands at United Biscuits.

Launched initially as a sub-brand of Mini Cheddars, the Crinklys brand will see a £3m ($4.58m) re-brand investment over the coming year, with TV ads from March and in-store activities across the UK.

Related topics: Snacks, Manufacturers, Ingredients

Related news

Show more

Related products

show more

Beyond the Bar: Innovations in Functional Snacking

Beyond the Bar: Innovations in Functional Snacking

Virginia Dare Extract Co Inc | 09-Sep-2021 | Technical / White Paper

The snacking trend has grown steadily over the past decade and shows no signs of slowing down. Driven primarily by health and wellness snacking, consumers...

Related suppliers

Follow us

Products

View more

Webinars