Dispatches from IBA 2012
Sustainability disconnect: The challenge of quantifying green bakery efforts
BakeryandSnacks.com spoke to two AB Mauri marketing directors - Andrew Adam and Paula LaBine – about how green industry efforts fit into the wider consumer sustainability puzzle.
Adam said “sustainability is common sense” and “nothing new” but suggested there is a clear problem in industry being able to quantify greener actions and translate that to consumers.
LaBine agreed that there is a “disconnect” with consumers but also pointed out that it remains unclear as to whether consumers are interested in green efforts in ingredient formulation and processing.
