The breakfast cereal giant has joined forces with one of the largest chocolate manufacturers in the world to launch Kellogg’s Hershey’s Chocos on the Indian market.
The UK bakery group’s FY2021 record results defied what was then considered one of the toughest markets in living history, and has continued to demonstrate ‘resilience and a strategic focus’ despite an even rougher environment this year.
Arnold Palmer Snacks (APS) was created to bring the golfing legend’s energy, magnetism, kindness and thoughtfulness to the snacking category – with a line of healthy treats for on the move.
Baker & Baker (formerly known as CSM Bakery Solutions) is deepening its 20-year licensing partnership with Disney by updating its iconic Simpsons doughnut range with lower fat and sugar variants.
Perfetti Van Melle is taking centre stage at the upcoming Festival of Licensing to reveal the secret behind Chupa Chups’ licensing success and the importance of design as a tool for reinforcing brand relevance and uniqueness.
The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.
Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.
Perfect Snax’ Snack Pop – the name behind Mrs. Fields’ and Butterfinger-flavored popcorn – has joined forces with the pasta-chip brand of Vintage Italia, to improve distribution and marketing.
Globally, brand licensing strategies continue to drive retail growth year-over-year for today’s top brands, with 2018’s standouts including Kellogg’s and Funko. We chat to Amanda Cioletti, content director of License Global, about how this collaboration...
Abigail Ratcliffe, head of licensing for the Science Museum Group, told BakeryandSnacks that ‘to learn while you’re having fun’ is the ethos behind the Groups licensing program.
BakeryandSnacks talks to Lori Heiss-Tiplady, global VP of Brand Strategy for the Smiley Company, about how the sunny yellow face is bringing a smile to products.
BakeryandSnacks chats to Beanstalk’s brand development execs Serena Sibbald and Sheelagh Li about the upward trajectory of Baileys and Chupa Chups licensing programs.
BakeryandSnacks spoke to Ian Downes, owner and director of Start Licensing, about its newly launched program for Nadiya Hussain, winner of the BBC's Great British Bake Off in 2015.
BakeryandSnacks chats to Marta Ballesteros and Christine Cool who co-manage the licensing division of confectioner Perfetti van Melle about the 20-year brand-licensing ride they have had the Chupa Chups lollipop brand.
BakeryandSnacks spoke to Richard Pink, MD of Pink Key Licensing, about the power of heritage and how brand licensing can capitalize on it to take brands into places where the brand itself cannot go.
