Brand Licensing

'Parasite' has been a game-changer for Bonilla a La Vita's Patatas Fritas. Pic: Bonilla a La Vita

Brand licensing

Cameo role in ‘Parasite’ sees sales soar for a Spanish snack

By Gill Hyslop

The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.

Lidl is removing the monkey and other cartoon mascots from its Crownfield-branded breakfast cereals. Pic: Lidl

Lidl goes cartoon-free in a bid to halt childhood obesity

By Gill Hyslop

Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.

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