Brand Licensing

How Finsbury has defied crippling headwinds to remain buoyant

How Finsbury has defied crippling headwinds to remain buoyant

By Gill Hyslop

The UK bakery group’s FY2021 record results defied what was then considered one of the toughest markets in living history, and has continued to demonstrate ‘resilience and a strategic focus’ despite an even rougher environment this year.

'Parasite' has been a game-changer for Bonilla a La Vita's Patatas Fritas. Pic: Bonilla a La Vita

Brand licensing

Cameo role in ‘Parasite’ sees sales soar for a Spanish snack

By Gill Hyslop

The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.

Lidl is removing the monkey and other cartoon mascots from its Crownfield-branded breakfast cereals. Pic: Lidl

Lidl goes cartoon-free in a bid to halt childhood obesity

By Gill Hyslop

Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.

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