Uk

NABIM's new campaign shows Brits just how 'easy peasy' baking at home can be. Pic: GettyImages/jacoblund

NABIM wants Britain to fall in love with baking again

By Gill Hyslop

With the home baking category in decline in the UK, the National Association of British and Irish Millers (NABIM) has launched its Easy Peasy Baking Campaign to encourage consumers to get baking.

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