Fatherson Bakery supports NHS with donations from new product

By Aidan Fortune contact

- Last updated on GMT

Pic: Fatherson Bakery's Butterfly Cakes
Pic: Fatherson Bakery's Butterfly Cakes

Related tags: Uk, Fatherson Bakery, NHS, coronavirus

UK-based Fatherson Bakery is to donate 10p from every pack of its new Butterfly Vanilla Cakes to the National Health Service (NHS).

The Butterfly Vanilla Cakes come in a pack of six mini sponge cakes topped with white icing and an edible Union Jack flag in honour of the NHS.

The Butterfly Vanilla Cakes are priced at £2.50 and will be available at Co-Op, Budgens, Nisa, Londis, Spar, and hundreds of independent convenience stores, farm shops and delis.

Fatherson Bakery managing director Laurence Smith said, “As British bakers, we wanted to give something back to our national heroes who are saving lives day in, day out. This is just a little way of all of us at Fatherson Bakery – our artisan bakers, our warehouse & delivery team, our administrative teams and senior staff – to say thank you for doing such a courageous job. So, let’s celebrate the NHS and all keyworkers together!”

The cakes will also be available through the newly-launched www.directdeliver.co.uk.​ The bakery has launched the site to help ease shopper challenges during COVID-19 and help get food delivered to the most vulnerable people in the community.

The website focuses on offering a select range of award-winning cakes and other foods such as fruit and vegetable boxes and non-perishable essentials. All web orders will be delivered by Fatherson to the shopper’s door ensuring they are affordable, good quality and the assurance that Fatherson has put into place the right health and safety need following the government’s guidelines to protect the shopper and the Fatherson workforce from COVID-19. 

Related topics: R&D, Cakes & Pastries, Manufacturers, COVID-19

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