Noisy Snacks refreshes and expands range

By Aidan Fortune

- Last updated on GMT

Noisy Snacks' bean range. Pic: Noisy Snacks
Noisy Snacks' bean range. Pic: Noisy Snacks

Related tags Uk Ireland Netherlands Snacks

Irish healthy snacking brand Noisy Snacks has added new sizes to its range of corn and beans.

It has introduced 45g convenience-size pouches that come in fully recyclable packaging with a ‘Shake it, to Wake it’ mechanic.

The brand hopes these new sizes will create some noise in the snacking industry in the UK and Ireland - which Kantar has valued at £1,489.3m - as well as the anticipated growth in the Netherlands snacking market - expected to grow to €1,107.2 by 2022 from its current value of £995m.

Noisy Snacks founder Noel Allen said: “We have spent the last year extensively testing our new range on customers all over the UK. People love our enhanced flavours that have double the impact of regular snacks, and they also love our noisy ‘Shake it, to Wake it’ mechanic. Shaking the product ensures our bold and exciting flavours give a generous coating around the snacks themselves.

“We are dedicated to creating delicious healthier snacking experiences that are memorable and fun. We put taste first and our knock-out flavours will tantalise the tastebuds. Noise is our key product differentiator, however, meeting and exceeding customer expectations on taste, feel and smell are key components to our success in creating a memorable customer experience using all five senses.”

The brand added it expects to confirm significant distribution deals with key retailers in the UK, Ireland and the Netherlands, and will also be investing in a social media campaign with a consumer interaction mechanic to drive mass friend to friend sampling.    

The range includes:

Noisy Corn Hot Wings Pouch, 45g, RRP of £1.00-£1.29

Noisy Corn Red Curry and Coconut Pouch, 45g, RRP of £1.00-£1.29

Noisy Corn Jamaican Jerky Pouch, 45g, RRP of £1.00-£1.29

Noisy Bean Chips Beef Brisket Pouch, 45g, RRP of £1.00-£1.29

Noisy Bean Chips Pulled Pork Pouch, 45g, RRP of £1.00-£1.29

Noisy Bean Chips Hot Spicy Salsa Pouch, 45g, RRP of £1.00-£1.29 

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