A decade after bankruptcy, Hostess Brands is thriving under CEO Andy Callahan, who has prioritised innovation to turn the century-old maker of Twinkies, Ding Dongs and Donettes into a snacking powerhouse.
The Twinkies and Ding Dongs maker posted better-than-expected results for the third quarter, with higher volume, a favourable product mix, pricing and productivity and a higher volume offsetting rising inflation.
The Twinkies maker has partnered with celebrity chef George Duran and micro-influencers to create a devilishly good snacking experience to make this year’s Halloween one to remember, despite social distancing measures impacting festivities.
Hostess Brands’ recently opened Innovation Lab in Lenexa, Kansas – designed to develop differentiated products through sensory and focus group tests – underscores the American baking company’s ongoing commitment to consumer insight-driven innovation.
The Kansas City, Missouri-based, packaged food giant posted a 7.7% upswing in revenue for Q3 2019, due to continued growth of Hostess banded products – specifically Donettes and CupCakes – and breakfast innovation.
The weather may not be autumnal as yet – or piquing into spring in the southern hemisphere – but that has not stopped bakery and snack producers from announcing their limited-edition seasonal releases.
Hostess Brands has baked up better-than-expected first-quarter sales, driven by innovation in the breakfast goods category and the acquisition of Cloverhill in February 2018, which is finally bearing fruit.