Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
Kitsby café and culinary kit company is encouraging Americans to celebrate the Mid-Autumn Festival, Ruffles has signed up four-time WNBA All-Star A’ja Wilson to champion women in sports, Kellogg’s is gearing up for Halloween with its most shocking cereal...
The on-pack promotion – introduced last year – has been brought back to specifically mark the return to school. This year, it is also being extended to older consumers to allow them to get engage on a personal level with their morning bowl of Crunchy...
Kellogg’s is making it easier for parents to show their support to their kids returning/starting school; Walmart is getting spooky for the trick or treat season, and pladis is rolling out some festive favourites and fresh innovations to celebrate Christmas.
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.
The Pringles and Rice Krispies maker said it is redesigning its North American organizational structure and is exploring the sale of its cookie and fruit snacks businesses to focus on products with faster-growing sales.
Kenyan food processing company Proctor & Allan East Africa has finalised the Sh2bn ($19m) refurbishment of its factory in Limuru, with an eye of capturing a bigger slice of the Kenyan ready-to-eat cereals market.
Kellogg’s is planning to cut 223 jobs in at the ready-to-eat cereal (RTEC) plant on Porter Street in Battle Creek, US, in 2018, in a move to streamline and decrease the total cost-per-pound costs, which will improve margins.
A Channel 4 investigation into inorganic arsenic levels in rice has questioned the safety of products aimed at children like rice cakes and Kellogg's Rice Krispies - although all companies implicated say their levels fall within current recommendations.
Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast aisle, an innovation expert says.
The UK breakfast cereal category remains challenging reports Kellogg, as it announces net sales growth of 11 per cent to $3.4bm for its Q2, but the snack and cereal maker said it expects better growth prospects for the UK in the “back half of the year.”
The US gluten-free cereals and bakery market is set for continued growth as big brands bid for a slice of the action with the launch of gluten-free products sold at the same price - and in the same aisles - as their conventional counterparts.