Nielsen

47% of American claim to have purchased unfamiliar brands based solely on the item's packaging. Pic: GettyImages/Goran 13

Smart packaging

The influence of savvy packaging

By Gill Hyslop

Shorr Packaging recently published its 2020 Food Packaging & Consumer Behavior Report, which looks into how food packaging can dictate consumer purchasing decisions.

The increasing approval of recreational marijuana use for adults is boosting snack sales. Pic: ©GettyImages/Francisco Carta fotographo

Marijuana ‘munchies’ tick up US snack sales

By Gill Hyslop

Nielsen has reported there has been a notable pick-up in the consumption of the so-called ‘munchies’ in US states where marijuana is legal, which has boosted the sales of snacks.

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