PepsiCo goes direct to consumer with online snack sites
Online sales are soaring, thanks to the coronavirus outbreak. According to Nielsen, online food sales were up 66% for the week ending May 2, compared with the same period last year.
To capitalise on this trend, PepsiCo has launched two direct-to-consumer (D2C) sites to sell its range of snacks and breakfast products.
Snacks.com features more than 100 100 Frito-Lay products, including Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers and nuts. The snack giant said new items will be added as the site is customised to meet consumer preferences.
PantryShop.com offers a range of multi-product kits made up of PepsiCo’s top-selling brands such as Quaker and Sun Chips in categories like ‘Rise & Shine’, ‘Snacking’ and ‘Workout & Recovery’, which it said were designed to meet consumers’ needs during the COVID-19 lockdown.
“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace,” said Gibu Thomas, senior VP and head of ecommerce at PepsiCo.
“Investing in ecommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort. In these uncertain times, as more and more consumers are using ecommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
The websites – developed by PepsiCo’s ecommerce team – are currently operational in the US only.