According to 2018 Nielsen research, 88% of consumers in Africa and the Middle East expect companies to care about the environment.
Another significant trend in many of the region’s countries is the emergence of young, middle class consumers who place huge importance on the health of the planet, cited in Gulfood’s Global Industry Outlook Report for 2019.
Palsgaard predicts these trends will increase the demand for food products made with sustainably produced ingredients.
The company will be showcasing its range of sustainably produced emulsifiers – including its powdered whipping-active cake emulsifiers – at Gulfood Manufacturing to be held in Dubai, October 29-31.
“As markets in the MEASA region develop, and concern about climate change grows, demand for sustainability will rise,” said Cai Christensen, director, sales, MEA at Palsgaard.
“Consumers will increasingly evaluate brands on their ethical credentials and choose products produced by companies who demonstrate real concern for the environment. Manufacturers who are able to anticipate and meet this demand will gain a competitive edge.”
Earlier this year, Palsgaard announced it had reached its goal of completely carbon-neutral production, reducing its net carbon emissions from 12,029 tons in 2010 to zero in 2018.
It is also the world’s only commercial source of fully sustainable emulsifiers based on RSPO SG-certified palm oil and produced in CO2-neutral factories.