Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
APAC public health experts say they are optimistic that the UK’s recent moves to ban TV ‘junk food’ ads before 9pm will encourage governments in the region to adopt similar measures – but also want more comprehensive restrictions that cover digital media.
The PepsiCo-owned Frito-Lay brand is featuring 31 US consumers – many of whom work with advocacy groups or regularly volunteer in their communities – and their stories on its bags of ‘Smiles’ potato chips.
Lenny & Larry’s has hit the airwaves with three commercials focused on the taste and nutritional value of its protein- and fiber-packed snacks – its first national ad campaign since the brand's 1993 launch.
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
John Foraker, president of General Mills’ organic foods unit Annie’s, announced on LinkedIn late last week he is leaving at the end of August, but denies it’s due to the food giant’s embittered sales results.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
Frozen food manufacturer Nomad Foods Europe has been forced to withdraw a TV advert for misleading consumers over the portion size of a pasta dish after using more than one packet to "bring life to the ingredients" in the advert.
The UK's Committee of Advertising Practice (CAP) will begin a public consultation on new rules for marketing junk food to children in early 2016 amid growing concerns over children's diet, it has announced.
Over 20 major food firms have signed up to health and wellness pledges on advertisement to children, consistent product information, open access to formulation policies and employee wellbeing as part of their commitment to Consumer Goods Forum (CGF) targets.
“We believe that the sugar confectionery category and our brands within it are the 'most honest' category in store": Chewits owner
The $321 bn US packaged food market’s appetite for digital is growing, yet just a handful of brands are truly differentiating themselves when it comes to their digital presence, says a new study from digital business intelligence firm L2 ThinkTank.
Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly promoted high sugar products to children.
The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop from the previously rejected settlement of $10.5m.
Industry regulation of which cereals are marketed to children allows the least healthy products to be advertised most aggressively, according to a study from Yale’s Rudd Center for Food Policy and Obesity.
Kraft may be selling the US based cereals business for as much as
$3bn (€2.2bn), because of pressure from new legislation in regards
to advertising to children, according to a report by the Wall
Instead of trying to hide confectionery from children by
restricting advertising, chocolate-makers should be encouraging
them to make the same health-conscious choices as adults when it
comes to confectionery they're sure to...
The owner of Mars and Snickers chocolate brands, Masterfoods, has
pledged to stop marketing its products to children younger than 12
- a move that is sure to increase consumer confidence in the brand
and appease advertising regulators.
Crackers have traditionally had a loyal following in the UK, mainly
as an accompaniment to cheese. But producers are now trying to
attract new consumers, not only through diversifying their product
offering but also through raising...