New analysis of India’s regulatory framework for advertising foods that are high in fat, salt and sugar (HFSS) need to be overhauled to better protect children, academics have argued.
Recently proposed legislation in New York seeks to expand the state’s deceptive food advertising regulations to include safeguarding children who may be susceptible to excessive consumption of unhealthy goods, but lawyers with the firm Venable argue the...
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed...
Plans by the UK government to ban buy-one-get-one-free (BOGOF) deals on foods high in fat, salt and sugar (HFSS) has been pushed back to 2025. Prime Minister Rishi Sunak stressed the importance of consumer choice during a time of rising food prices. But...
Labour leader Sir Keir Starmer has ruled out imposing a tax on HFSS (high in fat, sugar and salt) foods, but promises to ban the advertising of ‘harmful’ junk food and sugary snacks to children if his party is elected to power.
The HFSS restrictions on multibuy deals and promotions of foods high in fat, salt or sugar (HFSS) have been delayed for a year in light of the soaring cost of living.
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
APAC public health experts say they are optimistic that the UK’s recent moves to ban TV ‘junk food’ ads before 9pm will encourage governments in the region to adopt similar measures – but also want more comprehensive restrictions that cover digital media.
The PepsiCo-owned Frito-Lay brand is featuring 31 US consumers – many of whom work with advocacy groups or regularly volunteer in their communities – and their stories on its bags of ‘Smiles’ potato chips.
Lenny & Larry’s has hit the airwaves with three commercials focused on the taste and nutritional value of its protein- and fiber-packed snacks – its first national ad campaign since the brand's 1993 launch.
The Snyder’s-Lance brand has teamed up with the youth baseball organization for the past seven years. This year, it will add an onsite campaign during the championship series in August.
Campell Snacks is flexing its muscles with fresh advertising for key brands – Cape Cod, Kettle Chips, Snyder’s of Hanover and Goldfish – a year after acquiring Snyder’s Lance for an estimated $1.6bn.
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
Nestlé’s latest brand campaign, created by McCann London, moves away from knitting grandmothers after seven years to embrace a new ‘Shreddie or Not’ attitude.
John Foraker, president of General Mills’ organic foods unit Annie’s, announced on LinkedIn late last week he is leaving at the end of August, but denies it’s due to the food giant’s embittered sales results.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
Frozen food manufacturer Nomad Foods Europe has been forced to withdraw a TV advert for misleading consumers over the portion size of a pasta dish after using more than one packet to "bring life to the ingredients" in the advert.
The UK's Committee of Advertising Practice (CAP) will begin a public consultation on new rules for marketing junk food to children in early 2016 amid growing concerns over children's diet, it has announced.
Birds Eye has revamped its food packaging, as part of a £60m brand relaunch by Iglo Group across Europe, to change the view of frozen food from ‘fall back’ to ‘first choice’.
Over 20 major food firms have signed up to health and wellness pledges on advertisement to children, consistent product information, open access to formulation policies and employee wellbeing as part of their commitment to Consumer Goods Forum (CGF) targets.
“We believe that the sugar confectionery category and our brands within it are the 'most honest' category in store": Chewits owner
Food and drink firms are using so called ‘advergames’ and social media to get around laws governing advertising to children, a Channel 4 Dispatches documentary has claimed.
The $321 bn US packaged food market’s appetite for digital is growing, yet just a handful of brands are truly differentiating themselves when it comes to their digital presence, says a new study from digital business intelligence firm L2 ThinkTank.
A ban on manipulative junk food advertising to children is urgently needed to help fight increasing rates of childhood obesity, say University of Otago Wellington researchers.
Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly promoted high sugar products to children.
Weetabix-owned natural and organic cereal and snack firm Barbara’s says it can better target its niche consumer base with digital media efforts at a cheaper cost.
The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop from the previously rejected settlement of $10.5m.
Kettle Chips maker Diamond Foods has recorded a $10.7m loss in the first quarter of 2013 after incurring expenses for an investigation into improper payments to walnut growers.
The Advertising Standards Authority (ASA) has rejected a complaint from the Real Bread Campaign about the advertising of ABF Grain Products’ Allinson brand loaves.
Kellogg has been told to remove a Special K television commercial in the UK after it was found to breach advertising standards by making misleading calorie-content claims.
A Kellogg’s Rice Krispies Squares advert won the 2010 gold award for Long Term Effectiveness at the bi-annual IAPI Advertising Effectiveness awards (ADFX) last week.
The European Snacks Association (ESA) is playing up a commitment to help curb obesity in Europe with the announcement that it has joined an EU initiative designed to restrict advertising to children.
A claim that an advert for Hovis rolls from leading UK manufacturer, Premier Foods, was misleading consumers has been rejected by the UK’s Advertising Standards Authority (ASA).
Industry regulation of which cereals are marketed to children allows the least healthy products to be advertised most aggressively, according to a study from Yale’s Rudd Center for Food Policy and Obesity.
Leading cereal manufacturers in the UK are meeting the Food Standards Agency (FSA) today to urge the body to pull a £3m (€3.44m) advertising campaign on salt consumption.
The Advertising Standards Authority (ASA) has sided with Kellogg’s following complaints that the company exaggerated the size of its cereal in a TV advert.
Kraft may be selling the US based cereals business for as much as
$3bn (€2.2bn), because of pressure from new legislation in regards
to advertising to children, according to a report by the Wall
Street Journal.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
The owner of Mars and Snickers chocolate brands, Masterfoods, has
pledged to stop marketing its products to children younger than 12
- a move that is sure to increase consumer confidence in the brand
and appease advertising regulators.
Children should be protected from exploitative marketing techniques
used on the Internet, according to a new report from the
International Obesity Task Force.
The Food Advertising Unit (FAU) has challenged the FSA's call for a
pre-watershed (9pm) ban on food and drink advertising, saying such
calls are "disproportionate".
