Advertising

General Mills' added Annie's to its US natural and organic brands portfolio in 2014. Pic: Annie's

General Mill’s Annie’s organic chief resigns

By Gill Hyslop

John Foraker, president of General Mills’ organic foods unit Annie’s, announced on LinkedIn late last week he is leaving at the end of August, but denies it’s due to the food giant’s embittered sales results.

©iStock

Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

'We appreciate that there may have been confusion around the portion sizes shown in the pan and the resulting bowl shots,' said Nomad Foods Europe. © iStock

ASA bans Nomad Foods advert for exaggerated portion size

By Niamh Michail

Frozen food manufacturer Nomad Foods Europe has been forced to withdraw a TV advert for misleading consumers over the portion size of a pasta dish after using more than one packet to "bring life to the ingredients" in the advert.

What’s your food brand’s digital IQ?

What’s your food brand’s digital IQ?

By Maggie Hennessy

The $321 bn US packaged food market’s appetite for digital is growing, yet just a handful of brands are truly differentiating themselves when it comes to their digital presence, says a new study from digital business intelligence firm L2 ThinkTank. 

Diamonds Foods saw market share losses for brands such as Kettle Chips

Diamond posts Q1 loss after walnut scandal

By Oliver Nieburg

Kettle Chips maker Diamond Foods has recorded a $10.7m loss in the first quarter of 2013 after incurring expenses for an investigation into improper payments to walnut growers.

Bakery news in brief

Bakery news in brief

By Catherine Boal

UK bakery and snack chain Greggs is investing in new facilities on
the back of a recently-launched national marketing campaign
designed to further the company's market position.

Cracking commercial, Gromit!

Cracking commercial, Gromit!

Crackers have traditionally had a loyal following in the UK, mainly
as an accompaniment to cheese. But producers are now trying to
attract new consumers, not only through diversifying their product
offering but also through raising...