Advertising

General Mills' added Annie's to its US natural and organic brands portfolio in 2014. Pic: Annie's

General Mill’s Annie’s organic chief resigns

By Gill Hyslop

John Foraker, president of General Mills’ organic foods unit Annie’s, announced on LinkedIn late last week he is leaving at the end of August, but denies it’s due to the food giant’s embittered sales results.

©iStock

Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

'We appreciate that there may have been confusion around the portion sizes shown in the pan and the resulting bowl shots,' said Nomad Foods Europe. © iStock

ASA bans Nomad Foods advert for exaggerated portion size

By Niamh Michail

Frozen food manufacturer Nomad Foods Europe has been forced to withdraw a TV advert for misleading consumers over the portion size of a pasta dish after using more than one packet to "bring life to the ingredients" in the advert.