Crackers have traditionally had a loyal following in the UK, mainly
as an accompaniment to cheese. But producers are now trying to
attract new consumers, not only through diversifying their product
offering but also through raising...
A major advertising and sponsorship package for the Penguin range
of biscuits, including a TV ad for the new Chukka sub-brand, kicked
off this week in the UK.
A Brazilian brewery has contracted Krones to provide a Taxomatic
labeller which is now operating with extended technology to apply
foil to can lids as hygienic protection.
Thai Bites, the rice cracker snack from Jacob's, is to benefit from
a major advertising and promotional campaign in 2003, with the
company setting aside £4.5 million to help push the brand into the
top spot in the cracker...
